Advertising Agencies
Trying to get the people in creative departments or fields to involve themselves in planning is often like pulling teeth. Trying to get them to commit to specific projects and timelines is difficult and holding them accountable is a major headache. Ben Neiman ought to know. He was the CEO of an Ad Agency for eleven years. That’s where the idea for this kind of planning got started. The book offers extremely productive tool for getting the illusive, creative types actively invested in a planning process.

Six Sigma
The Six Sigma process champions internal quality initiatives. Since 1995, I have worked with Six Sigma Black Belts from Texas Instruments, Motorola, Allied Signal, the Air Force, Kodak, Dupont, GE, Owens Corning, Raytheon and others to bring this powerful process to their constituents.

There are many ways this book supports the Six Sigma process. When Six Sigma is introduced into new cultures, it is often met with cynicism and resistance. Slay The Dragons is a premier anti-resistance, pro-enrollment tool. Six Sigma Black Belts are tasked with helping the organization/department "visualize" where they want to be. The Slay The Dragons process takes visualizing to a new level. Many Six Sigma Black Belts are frustrated because they can’t get their teams to generate potential target projects. Slay The Dragons has proven time and time again to help when nothing else works.

Not-For-Profit Organizations
Conducting collaboration, innovation, planning or visioning sessions for a not-for-profit business is not a lot different than conducting sessions in for profit companies. However, the people who sit on the boards of not-for-profit organizations who come together to create a vision or plan, or two brainstorm new ideas are not a self-contained work team. This means the participants could be at very different levels of involvement and understanding of the issues facing the organization. The processes presented in this book can bring everyone up to speed quickly in a simple and non-threatening way.

The techniques presented in this book have been demonstrated to be highly successful used the for churches, a retirement facilities, community service agencies, public school districts, universities, and even local governments.